15 Jul

Worldwide OCTOBER month has been dedicated for “Breast cancer Awareness” & 3 rd week is specially dedicated for Male breast cancer awareness. Pink ribbon symbolises the Breast cancer awareness & was created by Evelyn Lauder of Cosmetic Conglomerate Group, USA.
In this year 2014, as an awareness campaign-Empire State Building in Newyork, Eiffel tower in Paris, The Colosseum in Rome, The Bandra -Worli Sea link in Mumbai, The Burj Al Arab in Dubai & Peninsula in Hongkong are likely to be lit up in pink this month.
Why Breast cancer awareness is required? OR What are the Facts about Breast cancer
- Incidence of Breast cancer is increasing. Breast cancer is the leading type of cancer in women worldwide so also in Indian urban population. It is the second leading cause of cancer deaths in women.
- Overall one in every 10 women can develop breast cancer in their lifetime. In US for every 5-6 newly diagnosed cases of breast cancer one dies of breast cancer, it has been reported that one woman dies of breast cancer every 12 minutes in US.
- In India breast cancer has beaten cervical cancer in the past decade as the leading cancer & for every 2women newly diagnosed as breast cancer one lady dies of breast cancer(WHO 2012) which is attributed to phobia, lack of awareness & screening.
- Identifying people with risk factors, regular screening,early diagnosis & treatment can definitely increases the cure rate & survival rate.